Category: Marketing

How Target Figured Out a Teen Girl Was Pregnant Before Her Father Did is a fascinating story about how sophisticated Target’s data mining is. My go to story on data mining has been how Wal*mart knew that prior to a Hurricane hitting demand for strawberry Pop-tarts went up in their stores, but this one has…

I heard about something called Taguchi split testing. Now, you’d think I’d know what this is, being that I’m a marketing professional and all. Unfortunately, it turns out I still don’t know everything. So, off to Google where I found Taguchi Explained… For Dummies. Now, at least I understand what it is. I still have absolutely…

I had to view this Honda Insight ad in Safari instead of Firefox since I deliberately set up Firefox to block a lot of the tricks they’re trying to use to control the browser. Still, the way the video breaks out of the frame and runs all over the page is really impressive. As to…

Seems like I’m running across a lot of people suggesting that advertising has changed and doesn’t work anymore given the realities of the new world. A few weeks ago, I read an interesting interview with Al Ries (of The 22 Immutable Laws of Branding Fame) He was pimping his book, The Fall of Advertising and…

Here’s a very interesting O’Reilly post about advertisers buying page rank instead of impressions. I hate SEO’s if only because the bastards caused me to shut down my comment sections with all their damned comment spam. O’Reilly brings up some really intriguing points though, and ultimately, I think it’s something that the search engines have…

This interview with FedEx logo creator, Lindon Leader is pretty interesting. I had noticed the arrow in the FedEx Logo before. Strangely though (and completely unrelated), I had never noticed the arrow in the Amazon.com logo that went from A to Z until somebody pointed it out to me. I guess it’s funny what you…

Robert Scoble has some Interesting Thoughts on Persuasion. I’m half tempted to get Influence: The Psychology of Persuasion which is linked in the comments. Except I know it would sit on a shelf collecting dust while I read everything but that. I want to read those kinds of books. I’ve even purchased several of those…

I was all ready to dismiss James Hering’s column, No More “Visits,” Please!. I could see where he was going, and I was pretty sure he was wrong (or just desperate for a column idea to fill inches). But, by the time I got to the end of the piece, I have to say, he’s…

A bunch of e-mail clients are changing the way they handle image display. A newsletter redesign may be in order. I’m pretty sure our newsletters are readable even if you can’t see any pictures, but I should be 100 percent sure (and then some).