{"id":113,"date":"2002-06-28T09:49:22","date_gmt":"2002-06-28T09:49:22","guid":{"rendered":"http:\/\/raleighnet.org\/wordpress\/?p=113"},"modified":"2002-06-28T09:49:22","modified_gmt":"2002-06-28T09:49:22","slug":"can-interactive-marketing-rehab-its-image","status":"publish","type":"post","link":"http:\/\/gator3134.temp.domains\/~raleigh2\/2002\/06\/28\/can-interactive-marketing-rehab-its-image\/","title":{"rendered":"Can Interactive Marketing Rehab Its Image?"},"content":{"rendered":"

Click Z is running a story<\/a> about the interactive advertising industries new campaign to rehab their image and convince people to stop looking at click through rates and start paying attention to other factors as a metric of success. Color me unimpressed. <\/p>\n

It’s probably not good that as a marketing professional, I have such little faith in the ability of most marketing activities to generate any kind of results. I want to be convinced. I really do. I mean I bought a Bowflex based almost exclusively on the success of their ad campaign (and the fact that in my reasoned opinion it looked like a pretty good product that would do what I wanted it to do). I know it can work, but most of the time it doesn’t. <\/p>\n

I know it’s a poor workman who blames his tools, but there you go. And, this<\/a> isn’t likely overcome those feelings one little bit. Maybe what we need are better tools<\/a> to gather information. I’ll be the first to complain that our systems can’t give me the data I need to measure effectiveness, but what they do show me suggests that our fledgling on-line promotional activities don’t do much.<\/p>\n","protected":false},"excerpt":{"rendered":"

Click Z is running a story about the interactive advertising industries new campaign to rehab their image and convince people to stop looking at click through rates and start paying attention to other factors as a metric of success. Color me unimpressed. It’s probably not good that as a marketing professional, I have such little […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7],"tags":[],"class_list":["post-113","post","type-post","status-publish","format-standard","hentry","category-marketing"],"yoast_head":"\nCan Interactive Marketing Rehab Its Image? - gator3134.temp.domains\/~raleigh2<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/gator3134.temp.domains\/~raleigh2\/2002\/06\/28\/can-interactive-marketing-rehab-its-image\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can Interactive Marketing Rehab Its Image? - gator3134.temp.domains\/~raleigh2\" \/>\n<meta property=\"og:description\" content=\"Click Z is running a story about the interactive advertising industries new campaign to rehab their image and convince people to stop looking at click through rates and start paying attention to other factors as a metric of success. 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