{"id":213,"date":"2002-09-03T19:29:04","date_gmt":"2002-09-03T19:29:04","guid":{"rendered":"http:\/\/raleighnet.org\/wordpress\/?p=213"},"modified":"2002-09-03T19:29:04","modified_gmt":"2002-09-03T19:29:04","slug":"12-steps-to-better-e-mail-marketing","status":"publish","type":"post","link":"http:\/\/gator3134.temp.domains\/~raleigh2\/2002\/09\/03\/12-steps-to-better-e-mail-marketing\/","title":{"rendered":"12 Steps to Better E-Mail Marketing"},"content":{"rendered":"<p>Should I be concerned that, even after reading this 4 times:<\/p>\n<blockquote><p><b>STEP #3: OPT FOR TRUE RESPONSE LISTS WHEN YOU CAN<\/b><br \/>\nJust as traditional mailers know that response lists normally outpull compiled lists significantly, smart marketers use true response lists in their e-mail campaigns. That&#8217;s why the cost of the mass opt-in files has dropped precipitously &#8212; they are just not performing. In the b-t-b arena, controlled circ publication e-mail files (not just traditional files with e-mail appends) are working very well. Obviously, as a consumer marketer, if you can rent online respondents to magazine or catalog offers, or even to insurance and financial lead-generation offers, you&#8217;ll want to test them. <\/p><\/blockquote>\n<p>I still have absolutely know idea what a <b>True Response List<\/b> is. Time to hit google. <a href=\"http:\/\/www.marketingprofs.com\/perspect\/stein3.asp\">link<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Should I be concerned that, even after reading this 4 times: STEP #3: OPT FOR TRUE RESPONSE LISTS WHEN YOU CAN Just as traditional mailers know that response lists normally outpull compiled lists significantly, smart marketers use true response lists in their e-mail campaigns. That&#8217;s why the cost of the mass opt-in files has dropped [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7],"tags":[],"class_list":["post-213","post","type-post","status-publish","format-standard","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>12 Steps to Better E-Mail Marketing - gator3134.temp.domains\/~raleigh2<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/gator3134.temp.domains\/~raleigh2\/2002\/09\/03\/12-steps-to-better-e-mail-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 Steps to Better E-Mail Marketing - gator3134.temp.domains\/~raleigh2\" \/>\n<meta property=\"og:description\" content=\"Should I be concerned that, even after reading this 4 times: STEP #3: OPT FOR TRUE RESPONSE LISTS WHEN YOU CAN Just as traditional mailers know that response lists normally outpull compiled lists significantly, smart marketers use true response lists in their e-mail campaigns. 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