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12 Steps to Better E-Mail Marketing

Should I be concerned that, even after reading this 4 times:

STEP #3: OPT FOR TRUE RESPONSE LISTS WHEN YOU CAN
Just as traditional mailers know that response lists normally outpull compiled lists significantly, smart marketers use true response lists in their e-mail campaigns. That’s why the cost of the mass opt-in files has dropped precipitously — they are just not performing. In the b-t-b arena, controlled circ publication e-mail files (not just traditional files with e-mail appends) are working very well. Obviously, as a consumer marketer, if you can rent online respondents to magazine or catalog offers, or even to insurance and financial lead-generation offers, you’ll want to test them.

I still have absolutely know idea what a True Response List is. Time to hit google. link

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Will

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2 responses to “12 Steps to Better E-Mail Marketing”

  1. Will Avatar
    Will

    Oh, OK – a Response List is made up of people who’ve responded to a previous offer. They’re saying that people who’ve responded positively to an earlier offer will probably respond positively to your next offer. Well, duh!

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  2. Avatar
    Anonymous

    In the excerpted paragraph they mention the ineffectiveness of “opt-in” mailing lists. When will you mass emailers get the message that most of those who “opted-in” didn’t opt-in intentionally desiring to get mass emailings of all manner of trash. Those “opt-in” lists are gathered with the intent of garnering as many names as possible through the ignorance of some and the frustrations of others trying to find all the places to turn off “opt-in” options. Junk mail is just that. I don’t see respectable companies like Cheveron and WalMart using the technique. They know that consumers would boycott them for it. Get a real job people!

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