Category: Marketing

I’ll think about this later.

According to ClickZ, AOL version 8 is going to default to a white list for Spam filtering. That’s probably a good move for them. It does present some interesting challenges for people doing legitimate e-mail newsletters and marketing though. Excuse me while I put on my thinking cap for a bit.

No time or focus to read This today. I do want to spend some time thinking about it later though, so…

G.M. O’Connel has been engaged in interactive marketing since 1987. Joseph Jaffe Interviews him for imediaconnection and O’Connel has some interesting things to say: What I’m saying is that the creative hasn’t worked for the most part. What we tend to do from an industry perspective is that we want to make it bigger, louder…

ClickZ is running an article with basic (but worth thinking about) information about what to put on a subscribe page. It also covers setting goals, and finding sources for content. [link]

I’ve been wanting to find a list like this: EmailSherpa’s List of Words That Will Get You Filtered Some of these seem amazingly random.

The horribly named, Why Your E-Newsletter Doesn’t Deliver Like You Hoped actually offers a pretty good checklist of things your e-newsletter should include. I think we’re just about ready to launch a couple of new newsletters (our first venture into the realm of e-mail). If you are an employer/hiring manager, or if you have a…

There’s a nice, sort of generic Article on E-mail Newsletters over on ClickZ today. The emphasis is lightly on B-to-B. It’s interesting to see a ClickZ columnist apologizing for recommending double opt-in. Generally the tone is you absolutely, positively have to do it. Here it’s more like: I know almost nobody does it anymore, but…

Interesting … I need to give this story some deep thought: E-mail marketing works differently. People tend to read e-mail messages — even those formatted in HTML — from top to bottom in a linear fashion. This linearity actually works to an advertiser’s advantage because it provides more control over recipient behavior. However, cramming the…

Sherpa has a cute little Torture a Spammer Game. The game play won’t hold up to more than 2 or 3 plays, but it’s OK the first time round. I particularly like that they are trying to use it to boost the reputation of opt-in mailers (or at least disassociate them from the more nefarious…