Category: Marketing
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Top Tips to Write a Persuasive Case Study
Good Stuff – It’s almost psychic how these things come into my inbox right when I need to see them.
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Give Away Giveaways – Yes, but No
When I saw the story headline Give Away Giveaways, I thought yes. Let’s get rid of all that cheap crap. It’s not really effective is it? It can’t be. But, the story is just wrong on so many levels. Not long ago, I was sitting in a cafe when I noticed the ring tone on…
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The Four Myths of Affiliate Marketing
Just in case I want to find this again.
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12 Steps to Better E-Mail Marketing
Should I be concerned that, even after reading this 4 times: STEP #3: OPT FOR TRUE RESPONSE LISTS WHEN YOU CAN Just as traditional mailers know that response lists normally outpull compiled lists significantly, smart marketers use true response lists in their e-mail campaigns. That’s why the cost of the mass opt-in files has dropped…
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Avoid the Email Black Hole
Well, there’s a nice tip: Scrub your lists. Suppress suspicious "spamflag" addresses such as "abuse@" or "marketerspam@." Link
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Is Your Marketing “Solution” Your Biggest Problem?
A very sharp article over on MarketingProfs.com. Problems tend to perk up the ears of your target audience. Once you’ve achieved that you then give them the solution (sometimes one crafted specially to their needs), and they understand the concept and respond to it.
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‘Smart” Newsletters: Seven Techniques
Of course we’re planning to do all of These Things. We’ve been planning this for a while. I need a way to get past the planning and onto the doing. Hmm… Maybe I’ll draw up a plan for that later today.
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The Trouble with Segmentation
Marketingprofs.com has a fascinating read about the problems with Database Segmentation for marketing and customer analysis. We’re finally starting to get access do a trickle of data (which truly makes me tingle with joy at the possibilities). It’s a little discouraging to see that as more data rolls in, your ability to grok it all…
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E-mail Becomming Pay to Play?
ClickZ has an extremely interesting article suggesting that major ISPs like AOL are (or are about to start) charging direct marketers for the right to mail into their networks. I walk both sides of this fence on stuff like this. I am a marketer and I need to be able to get messages to people…
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Test vs Control Logistical Regression
I want to read Click Z story later when I’m not also trying to watch The Royal Tenenbaums. Although I can easilly surf and even write while watching a movie, I really can’t sort through dense statistical topics like this.