Category: Marketing

Click Z is running a story about the interactive advertising industries new campaign to rehab their image and convince people to stop looking at click through rates and start paying attention to other factors as a metric of success. Color me unimpressed. It’s probably not good that as a marketing professional, I have such little…

Haven’t really looked at this site yet, but the title on their home page certainly speaks to my pain point. So I’m bookmarking Discover Which Marketing Programs Really Work for later consideration.

Excellent suggestions to ensure copy hits the benefits of an offer. This is specifically geared towards a particular e-mail, but the suggestions here can easily be generalized to any copy needs. Email Copy for the Next Economy

I don’t know. The suggestions in Direct Response Email 101 seem designed as a step by step checklist to make sure your messages look like Spam. Since the prevailing wisdom is that nobody opens Spam anymore, I’m not sure why you’d what to do that. This is the problem. There are so many “experts” out…

Not a lot of new ground covered in this one, but it’s relevant right now, so… link

A B-to-B case study regarding Matrix Groups e-mail efforst offers something to think about over here

We lost one of the great ad men. “Good Enough Isn’t”

MindArrow has an excellent White Paper [pdf] on optimizing an e-mail program. I can tell, the learning curve on this is going to be steep, and I feel like we’re coming in a little too late to the party. We will have to be very careful going forward. We do have budget approval for a…

What happened to you Yahoo!? You used to be cool. Yahoo! Privacy :: Web Beacons Outside the Yahoo! Network Yahoo! uses web beacons to conduct research on behalf of certain partners on their web sites and also for auditing purposes.

Does Your E-Newsletter Have a Content Formula? The idea of putting out an email newsletter may seem like a no-brainer, but executing that idea — and keeping the publication going over time — is another thing entirely. Without a doubt, this is my chief concern going forward with an e-newsletter strategy. I’ve seen content development…