Category: Marketing

I don’t know that I’m ready to drink the cool aid on this one yet, but I am intrigued by the idea of: user, we know you’re busy with a task and don’t want to click through our ad, so why don’t you mark the ad and view it later? The method offered by the…

Interview: The Customer Share is Always Right Customer Share Group CEO Tom Osenton thinks priorities are all wrong. He believes that competing for market share is a thing of the past, and aggressively pursuing customer share (e.g., cross-selling and upselling to your existing customers) will be the key to prosperity in the coming years.

No permalinks over at SherpaBlog, but this is worth thinking about: Posted 1:56 PM by anne holland HTML newsletter lay-out tip — does it print out? If the person designing your email newsletter is more used to Web sites than newsletters, they may make the mistake of designing your letter for screen readability versus printed…

Press Releases are a Colossal Waste of Time I haven’t sent out a traditional press release in the last 10 years. But I have placed stories about my clients in The Wall St. Journal, New York Times, ABC News, The Today Show, Good Morning America, and just about any other major media outlet on the…

Increase Your Click-Through Rate by 50 Percent? Dear Reader, You won’t want to miss today’s column — we talk about how one email newsletter increased its click-through rate by 50 percent overnight.

Quoted Text: Testing has been on our minds lately here at the office. We are talking to more and more people who are reaching a major milestone in their email efforts. Now that they’ve gotten up and running with their email newsletters and marketing, they are ready to start focusing on increasing revenues and decreasing…

Fatburger seems to be trying a new marketing message. At least it was new to me. For those not in California, it’s a burger joint, a little more upscale than most of the fast food chains. I don’t get there very often. As those types of places go, I think they’re one of the best.…

Ten Tasks for Tailoring Email Newsletter Content Pretty self-evident advice, but worth thinking about all the same.