Is it real or Spam?

I don’t know. The suggestions in Direct Response Email 101 seem designed as a step by step checklist to make sure your messages look like Spam. Since the prevailing wisdom is that nobody opens Spam anymore, I’m not sure why you’d what to do that.

This is the problem. There are so many “experts” out there, and none of them seem to agree on what works. Of course this is why you have to test, but I want a roadmap to ensure success – at least a hint as to the right way to go. I’m afraid that my marketing brothers and sisters have already poisoned the well on this stuff.