Catching Chameleons with E-mail

MindArrow has an excellent White Paper [pdf] on optimizing an e-mail program. I can tell, the learning curve on this is going to be steep, and I feel like we’re coming in a little too late to the party. We will have to be very careful going forward. We do have budget approval for a messaging platform, so we’re on our way. Anybody with tips or experiences is more than welcome to comment.