The Trouble with Segmentation

Marketingprofs.com has a fascinating read about the problems with Database Segmentation for marketing and customer analysis. We’re finally starting to get access do a trickle of data (which truly makes me tingle with joy at the possibilities). It’s a little discouraging to see that as more data rolls in, your ability to grok it all diminishes on pretty much the same curve. Anyway, I’m sure I’ll want to refer to this article again at some point.